SiliconGrassland.com

I was just thinking today how much I like the power of social marketing. DataSync has undergone an astounding transformation over the past year from a bricks and morter IT shop to a full fledged Web 2.0 company. Our original marketing efforts focused on old school sales techniques: door to door, cold calling, beating the street. The result is a rough sales model that costs a ton to implement.

Enter social media. We now get thousands of visitors each month to our website. We participate in the community and value creating strong relationships. Some guys from our network team just created a new website – whatan00b.com for new linux users. We’re all about helping build the ecosystem, and it’s amazing how strong the response has been.

So for those of you who are trying to generate interest the traditional way, think again. We’ve cut marketing costs and increased traffic with using smart methods. To top it all off, we love participating! Open source is all about moving the ecosystem forward, and we’re psyched to help make that happen! If you’re interested in learning more about social media, feel free to drop me a line and I’d be happy to share what’s worked for me.

Tags: DataSync, Media/PR, Open Source, social media

This entry was posted on Friday, July 25th, 2008 at 12:50 am and is filed under DataSync, General Business, Open Source. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.